This is an introductory course in Marketing Research. While the focus is on applications of scientific research in marketing, this course can be of interest to students in other business and social science disciplines.

This course has two pre-requisites: introductory courses in Marketing, and Business Statistics. This means two things. First, this course is expected to build upon students' prior knowledge of marketing and statistics. Second, this course cannot be taken by a junior as the student first has to meet the pre-requisites.